I Build
GTM Engines
15 years. Six companies. From Deloitte strategy rooms to Salesforce at $1.4B scale to PagerDuty turnarounds. I've owned every lever in the revenue machine — sales process, pricing, incentives, enablement, forecasting, territory design, and quote-to-cash.
15+
Years in SaaS Ops
$1.4B
Largest BU Managed
33%+
Growth Reacceleration
86
Person Team Managed
GTM Expertise
Every lever in the revenue machine.
Sales Operations & Process
Sales stages, forecasting methodology, deal qualification frameworks, territory design, and CRM architecture. Built from scratch at Leanplum. Rebuilt at PagerDuty.
Pricing & Packaging
Pricing architecture, CPQ implementation, multi-product bundling, and deal desk operations. Launched a new price point at Salesforce that drove 30% of bookings within four months.
Incentive Design & Comp
Variable compensation plans, SPIFs, quota methodology, and attainment analysis. Personally redesigned comp at Mews for a multi-product SaaS/Fintech sales motion.
Enablement & Readiness
Sales enablement team builds, onboarding programs, messaging alignment, and playbook development. Rebuilt enablement from zero at PagerDuty and drove improved satisfaction scores.
Revenue Analytics & Attribution
Propensity-to-buy models, revenue attribution, ICP scoring, and channel ROI analysis. Built a model at Salesforce where 15% of customers delivered 60% of sales.
M&A GTM Integration
Due diligence, post-acquisition GTM integration, and product line consolidation. Led the largest acquisition integration in PagerDuty's history.
Track Record
The numbers do the talking.
Four companies. Four GTM engines built, rebuilt, or reaccelerated. Real outcomes with real revenue attached.
Mews
2024 - 2025SVP, Business Operations
- COO role with 86-person team across revenue operations, IT, procurement, FinOps, and people technology
- Transformed operations of a hyper-scaling 50%+ growth, $250M revenue business
- Personally redesigned variable compensation plans for a multi-product SaaS/Fintech blended sales motion
- Launched quote-to-cash transformation, company OKR framework, and quarterly business reviews
PagerDuty
2020 - 2023VP, Strategy & Operations
- Reaccelerated growth from 26% back north of 33% on a $200M business within the first year
- Series of GTM transformations: sales process, forecasting, deal qualification, messaging, and incentives
- Drove sustained net revenue retention north of 120% through platform repositioning
- Led GTM due diligence and integration of the largest acquisition in company history
Leanplum
2018 - 2020SVP, Business Operations
- Built first territory and segmentation model — contributed to several quarters of 75%+ ARR growth
- Launched data-driven forecasting, CPQ, territories, and deal desk from scratch
- New pricing structure and deal desk drove a 12% increase in gross margins
- Designed ICP and propensity-to-buy scoring adopted across sales and marketing
Salesforce
2014 - 2018COO, Platform ($1.4B BU)
- New price point became 30% of bookings within four months and raised average deal size 20%+
- Revenue attribution model eliminated inefficient channels and improved cost to book by 25%
- Propensity-to-buy model: 15% of the customer base delivered 60% of sales
- Grew Desk.com 44% in a single year through incentives, pricing, and analytical rigor
Consulting Pedigree
Top 10% at Deloitte.
Three years in Strategy & Operations, focused exclusively on Bay Area technology companies. Recognized as a top 10% performer in the firm for leading successful engagements and building strong client relationships.
$104M
Business case presented to Chairman, CEO, and CFO for a global operating model transformation spanning 3 countries
$2.5B
Acquisition customer assessment — customer overlap analysis, attrition prevention, and support gap audit
$300M
Software renewals diagnostic — strategy, process, organization, and technology. 2-year roadmap adopted immediately.
Clients
Ready to Build?
Let's look at your GTM engine.
Pricing, territory design, sales process, enablement, incentives, forecasting. Bring the problem. I'll bring 15 years of pattern recognition.
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